QUESTION 4 Cognitive dissonance is most likely to occur during which part of the decision making...

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QUESTION 4 Cognitive dissonance is most likely to occur during which part of the decision making process? a. Information search b. Problem recognition c. Purchase d. Postpurchase evaluation e. Evaluation of alternatives

business economics

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Answer 1

Answer #1

Cognitive dissonance is most likely to occur during the postpurchase evaluation, stage of the decision making process.

The 5 Stages of decision making process in sequential order are:-

Problem Recognition
Information Search
Alternative Evaluation
Purchase Decision
Post Purchase Behaviour

Cognitive dissonance is a concept from behavioural economics it happens when a person makes a certain decision and that choice reflect to be unreal or away from the reality, thus affecting the psycological state of the human mind.

For Eg:- If a person puchases a chinese phone because of its low prices and more features compared to apple's iphone or samsung's durable phones. Cognitive dissonance takes place when the phone battery start draining just after a month of purchase/use.

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Answer 2

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QUESTION 4 Cognitive dissonance is most likely to occur during which part of the decision making...

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