Question

17. Pirated products tend to be of quality.
Select one:
a. special
b. none of the above
c. high
d. lower
e. good

18. With respect to product categories analyzed on the basis of sales turnover, a_____________ product is one where the product is only a small portion of the subsidiary’s overall sales. These even might be “dead-weight” items.
Select one:
a. core product
b. filler product
c. niche item
d. seasonal product
e. cultural product

19. Brand piracy might cause which outcomes?
Select one:
a. poor quality fakes
b. revenue losses to the company
c. price increases by the MNC to identify the goods as genuine
d. better diffusion of the brand
e. both A and D

20. When comparing the product mix in the company’s host and home markets, all of the following are possible scenarios EXCEPT
Select one:
a. a completely localized product line
b. a subset of the home market’s product line
c. an extension of a joint venture or strategic alliance
d. a mixture of local and nonlocal product lines
e. an extension of the domestic line

21. During a naming/branding transition period, when local and global brand names are kept so that consumers and the trade have sufficient time to absorb the new brand name, the approach is called
Select one:
a. Dual branding
b. Collective branding
c. Double naming
d. Collaborative branding

Answer 1

17. Correct answer: c. lower Reason: A pirated product is similar to the original product, but the quality of pirated product is lower. This because the product is made of low quality raw material. 18. Correct answer: b. Filler product Reason: The products that contributes very small portion of subsidiary's overall sales are known as filler products. 19. Correct answer: e. Both A and D Reason: When a product's features like name, packaging, logo, etc. are similar to a well known business is termed as brand piracy. This may lead to fake products with poor quality and diffusion of brand. 20. Correct answer: c. An extension of a joint venture or strategic alliance.

Reason: A joint venture is when more than one company forms an entirely new company. Whereas, a strategic alliance is when more than one company work together as separate entities. Thus, these are not possible while comparing the product mix in the company's host and home markets. 21. Correct answer: a. Dual branding Reason: It is a marketing and advertising technique where two different brand usually a local and an international brand come in partnership to generate unique values for their respective customers.