How do you think the demand uncertainty for Frito-Lay Sun Chips™ influenced the marketing strategy and...

Question

Question

How do you think the demand uncertainty for Frito-Lay Sun Chips™ influenced the marketing strategy and the implementation of the marketing plan??

Answer 1

Answer #1

How do you think the demand uncertainty for Frito-Lay Sun Chips™ influenced the marketing strategy and the implementation of the marketing plan??

Demand uncertainty helps the company identify the extent of disruption and delay the supply chain must be prepared for
Due to demand uncertainty, Frito lay implemented Vendor Managed Inventory (VMI), where the vendor is responsible fill up and maintain the stocks, thus this market strategy helped in Making Frito Lay directly resposible for stocks at shops
Due to demand uncertainty, Frito lay implemented risk pooling so that demand variability is reduced if one aggregates demand across locations
This helped in making Frito lay become more strong in managing uncertain market

Answer 2

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