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Marketers in organizations evaluate how channels are designed; and they continue to evaluate those channels and develop effective plans as channels grow or decline. Marketers evaluate the key issues related to e-commerce and m-commerce in their ability to maintain a competitive force in the marketplace; and to reach other segments of consumers in a technological environment.
Explain why some companies succeed or fail and why it occurs? Your discussions should include theory based channel strategy.
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As you develop a channel strategy with various partners, ensure that you have addressed the following 5 features which every successful channel marketing program gets right-
To conclude we can state that you cannot simply develop, initiate & then be done with it. You should continually appraise the program to analyze its relevance so that enhancements can be made. If the aim is growth, you will need to constantly analyze the sales numbers to fathom how to keep up the momentum.
. NEED ANSWER ASAP Marketers in organizations evaluate how channels are designed; and they continue to...
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