Question

The term ‘customer engagement’ refers to: true of false

Employee engagement fosters creativity and innovation. TRUE OR FALSE

Answer 1

1) The term ‘customer engagement’ refers to: _____________

Answer: customers’ investment in or commitment to a brand and product offerings.

Explanation: Customer engagement refers to the process of a customer’s involvement with a company’s product or service offering. When a company is able to keep a prospective customer engaged with the brand, there is a higher chance for the organization to influence the customer’s decision of buying the product. Increasing customer engagement is often seen as a road map to increasing customer loyalty towards a particular brand.

2) Employee engagement fosters creativity and innovation.

Answer: True

Explanation: Employee engagement is an organizational activity that aims to provide efficient working conditions to the employees such that they are able to perform to the best of their capabilities and remain consistent in their approach to achieving organizational goals. Employee engagement also means to involve employees in key decision making process concerning the growth of the organization such that they feel valued and foster their creativity and innovation.