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As the sales manager, you have eight sales associates and one administrative assistant working for you....

As the sales manager, you have eight sales associates and one administrative assistant working for you. You have asked your assistant to make the arrangements for you and your sales group to attend a trade show. The day before the event, one of your sales associates becomes ill and will not be able to attend.  
Your assistant asks if he may go with you. Instead of giving an immediate answer, you ask for time to consider his request. Having everyone out of the office at once is not an option. Who will take any sales calls that may come in? Your department's phones must be covered while you are all away. You have decided not to approve his request.

How do you reject a request? What should you say? What type of buffer can you use to soften the blow of the rejection?

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