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Exploring Marketing Research 11th edition Zikmund Babin chapters 1- 20 Discuss the topics that you found...

Exploring Marketing Research 11th edition Zikmund Babin chapters 1- 20

Discuss the topics that you found most interesting, most critical to market research, or most valuable to marketers and tell why.  Be specific.

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The most important part in the market research is the data collection and analysis. The data needs to be collected from the primary sources in terms of interview or surveys. The data analysis is crucial as it gives information about issues which business may be facing or the problem areas. It helps in understanding the consumer behavior or the needs of the potential customer. It helps in getting to know new business opportunities and more insight in the dynamic nature of the market place (and latest trends). Marketers uses the information to expand in the new areas and widen the customer base. And this helps marketers to take well informed market decisions with respect to the offered products or services.

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