Question

What is your assessment of the strength of competitive pressures stemming from rivalry among Under Armour, Nike, and Adidas-Reebok (The Adidas Group)?

Answer 1

The Rivalry among companies of sporting goods such as Under Armour, Nike, and Adidas-Reebok is very strong and increasing day by day. The competition among these sellers of energy will keep growing and will become stronger in coming years. Under Armour. Nike, and Adidas-Reebok have similar or competing product offerings and that is the reason competition among them is so high. If these companies want to stay in business they need to come up with different strategies that will set them apart from the opposition. Competition is intense and revolves around performance, reliability, new product development, price, advertising, and customer support and service. All the factors just mentioned help increase the strength of competition between rivals. On the other hand, for consumers, rivalry is good because it increases the variety of possibilities in prices and quality. Sellers need to maintain high standards so that consumers keep their brand loyalty because rivalry increases as the products of rival sellers become less strongly differentiated.