Destination imaging is important, because perception of a destination is reality to the consumer who will make his or her choice based on the image he or she has of the destination. If you have not been to a destination you will base your image on certain image formation agents. They can either be organic (mass media, geography or school lesson, etc) or induced (tourism promotion). Look at page 206 in your book. For brand USA what would be an organic image formation agent? What is an induced image? (Hint check out the brand usa campaign online) Give examples of the types of image formation agents as they pertain to Brand USA (overt induced, covert induced, autonomous, unsolicited organic, solicited organic and organic).
The image of a destination is a key element to attract tourists. This image is based on the perceptions of individuals about the destination, which determines their touristic behavior and, consequently, their choice of destination (Woodside and Lysonski 1989; Echtner and Ritchie, 1993). Thus, the objective of this research is to analyze the strategic dimension of the image of a destination as a strategic management tool in order to understand the conductive elements to maintain and / or revive touristic streams to the destination. For this goal, authors have conducted a study including an analysis of the image of the island of Djerba with Jewish tourists.
A number of studies have already been done to measure image destinations, such as regions,states and countries. However, to date, no serious effort has been put to fully examine this studyin terms of its efficiency and effectiveness in measuring and defining destination image concepts.As such, the purpose of this paper is to review past destination image research with the goal of understanding how it impacts on tourists’ satisfaction, and destination loyalty. The term‘destination’ in this study is limited to the study of Forbidden City in China, the image can be viewed as an individual freedom, or a product that the element of intangibility makes its perception more difficult. In this context, Milman and Pizam (1995) have suggested that the destination image is composed of three elements. The first one is the product, for instance the quality of the attraction. The second one is the customer‟s behavior and the third one is the environment like the weather forecast, landscapes, and installations. Therefore, it is customary to consider that the destination image is a composite and multifaceted construction.
Destination imaging is important, because perception of a destination is reality to the consumer who will...