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Font Paragrap Styles Explain to executives in a firm how the matrix can help them to identify opportunities and threats that might face their current distribution strategy Reassortment Searching Death of distance Homogenizarion of time Irrelevance of location

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Executive in a firm can utilize distribution matrix for identifying the opportunities and threats that might face their current distribution strategy. This matrix contrasts three effects of technology vertically against horizontally mentioning three basic functions of distribution channels. It acts as a powerful tools for identifying opportunities in utilizing technology for improving distribution strategy. Also helps in identification of threats that competitors might use technology for performing their distribution function.

This matrix helps in identification of effect of technology on distribution function.

Internet distribution matrix:

Re-assortment Lowers costs, Free global distribution, One-to-one marketin No boundary of Can reach time and place, millions b

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