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26. The primary complaint about the commission system from the ad agencies is that a. 15 percent compensation is too much b. 15 percent compensation is too little T it is too difficult to track time C. d. the hourly fee is too low e. outcome is too subjective to measure 27. Which of the following is an advantage of employing the services of a full service agency? a. obtaining negotiating leverage with the media b. c. d. e. ability to contract for services only when they are needed greater control over the advertising function greater control over competitive information more effective advertising
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