Question

With technology advances making it simple to contact many customers at once, companies have moved toward target marketing over mass marketing. *

4 points

True

False

People within the same demographic group also share same psychographic characteristics. *

4 points

True

False

Poorly designed packages can cause headaches for customers. *

4 points

True

False

Brands say something about the product quality and consistency. *

4 points

True

False

Marketers usually limit their segmentation analysis to only one major variable. *

4 points

True

False

Through differentiation, companies divide large, diverse markets into smaller segments that can be reached more efficiently and effectively with products and services that match their unique needs. *

4 points

True

False

Support services are an important part of the customer’s overall brand experience. *

4 points

True

False

Niche marketing involves tailoring brands and promotions to the needs and wants of local customer groups. *

4 points

True

False

The augmented product is the core customer value plus the various services and benefits offered with it. *

4 points

True

False

Customers never become attached to logos. *

4 points

True

False

Answer 1

Answer 1 – False

It is true that companies are moving towards target marketing over mass marketing but that is not because of technological advancement to reach or contact many customers at once. However, in target marketing companies focus on specific group of audience which can bring higher success to companies when they are not able to reach mass audience due to lack of funds.

Answer 2 – False

People within the same demographic group does not necessarily have same psychographic characteristics, they could have different characteristics. Demographics groups are decided on the basis of age, gender, nationality, background etc. which may include people with different lifestyles, preferences, social class, personality, etc.

  

Answer 3 – True

It is true that poorly designed packages can cause headaches for customers. If the package is not good then the companies can lose their sales because customers would not buy the product with poor packaging. Poor packaging examples are – hard to open packing, too much information on label, sticky labels, etc.

Answer 4 – True

It is true that brands say something about the product quality and consistency. Customers identify the products from its brand name. Brands have the quality and consistency attached with them.

Note – As per our guidelines, I have answered first 4 questions. Please post rest of the questions again.