Question

Lauren is a brand manager at a company that manufactures toothpaste. She wants to increase the sales of an existing brand of toothpaste. To do so, she calls for a meeting with a team comprising of members from the administrative department, the human resource department, and the finance department. All of these members work together to come up with ways to improve the company's toothpaste brand positioning. Such a team is an example of a ________.

Question 2 options:

	A) departmental team
	B) cross-functional team
	C) category-management system
	D) marketing-management system

Answer 1

The correct answer is "B"

This explanation is an example of a "Cross functional teams"

​​​​​​Explanation :

Cross Functional teams refer to the team consisting of members from different functional areas possessing the functional expertise in that areas.

The above explanation cleay mentions that the team comprises of members from the administrative, HR and Finance departments which are individually operating functional areas of an organization engaged in performing specific functions. Therefore when the personnel from these functional areas come together to discuss on how to increase the sales, it will be called a cross functional team.

Moreover the rest of the options are not applicable to this case as the last two options are completely out of domain and departmental teams refer to the people working inside a department.

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