Question

1.why is Marriott International so successful? analyze the company’s strengths, weaknesses, competitors, and strategies.  

2. Why is Hilton Hotels & Resorts so successful?  analyze the company's strengths, weaknesses, competitors, and strategies.

Answer 1

1) Marriott's 12 rule of success:

*) Challenge your team to do better and do it often.

*) Take good care of your associates, and they'll take good care of your customers, and they'll come back.

*) Celebrate your people's success, not your own.

*) Know what you're good at and keep improving.

*) Do it and do it now. Err on the side of taking action.

*) Communicate by listening to your customers, associates and competitors.

*) See and be seen. Get out of your office, walk the talk, make yourself visible and accessible.

*) Success is always in the details.

*) It's more important to hire people with the right qualities than with specific experience.

*) Customer needs may vary, but their bias for quality never does.

*) Always hire people who are smarter than you are.

*) View every problem as an opportunity to grow.

These are the 12 rules to the Marriott's success.

Swot analysis is a strategic planning tool that can be used by Marriott international managers to do a situational analysis of the firm. It is a useful technique to understand the present strength, weakness and threats Marriott international is facing in its current business environment.

Marriott international maintain its prominent position by critically analyzing and reviewing the swot analysis.

The swot analysis framework helps an organization to identify the internal strategic factors such as- strength and weaknesses, & external strategic factors such as - opportunities and threats. It leads to a 2×2 matrix and also called swot matrix.

Swot matrix helps the managers of the Marriott international to develop four types of strategies:

   * SO( strengths- opportunities) strategies

   * WO( weaknesses- opportunities) strategies

   * ST( strengths- threats) strategies

   * WT( weaknesses- threats) strategies

Strength of Marriott international- internal strategic factors

As one of the leading forms in its industry, Marriott international has numerous strength that help it to thrive in the market place. Some of the strength of Marriott international are-

   * Highly successful at Go To Market Strategies for its products.

   * Superb Performance in New Markets

   * Good Returns on Capital Expenditure

* Reliable Suppliers

​​​​ * Strong Free Cash Flow

Weaknesses of Marriott international- internal strategic factors:

   Weaknesses are the areas where Marriott international can improve upon.

   * The profitability ratio and net contribution % of Marriott international are below the industry average.

   * Financial planning is not done properly and efficiently.

   * Not highly successful at integrating firms with different work culture.

   * Need more investment in New technologies.

   * Days inventory is high compare to the competitors.

   * High attrition rate in work force.

2) Hilton hotels and resorts is Hilton's flagship brand and one of the largest hotel brands in the world. The brand is targeted at both business and leisure travelers with locations in major city centers, near airports, convention centers, and popular vacation destinations around the world. Hilton hotels and resorts participates in Hilton Honors, Hilton's guest loyalty program. Members who book directly through Hilton- owned channels receive exclusive discounts and amenities such as free Wi-Fi, digital check-in , keyless entry and the ability to use a mobile app to choose specific rooms.

The original company was founded by Conrad Hilton. As of 2017, there were more than 570 Hilton hotels and resorts properties in 85 countries and territories across six continents. So the Hilton hotels and resorts is so successful.

​​​​​The Hilton is one of the leading companies in its industry. Hilton maintain its prominent position in market by critically analyzing the swot analysis. The swot analysis framework helps an organization to identify the strategic factors.

The four types of strategies that Hilton managers have to develop-

  * SO( strengths- opportunities) strategies

  * WO( weaknesses- opportunities) strategies

  * ST( strengths- threats) strategies

  * WT( weaknesses- threats) strategies

Strengths of Hilton:

* Strong dealer community.

​​​​​​* Superb Performance in New Markets.

   * Successful track record of developing new products.

   * Highly skilled workforce through successful training and learning programs.

* Strong Free Cash Flow.

* Strong Distribution Network.

* Good Returns on Capital Expenditure.

Weakness of Hilton:

Weakness are the areas where Hilton can improve upon.

* Days inventory is high compare to the competitors.

* Not highly successful at integrating firms with different work culture.

* Financial planning is not done properly and efficiently.

* Investment in Research and Development is below the fastest growing players in the industry.

* High attrition rate in work force.

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