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SUBJECT: MARKETING LEGO CASE STUDY A. Give as many examples as you can for how TLG...

SUBJECT: MARKETING LEGO CASE STUDY

A. Give as many examples as you can for how TLG defies the common social criticisms of marketing.

B. Of the five sustainable marketing principles discussed in the text, which one best describes TLG’s approach?

C. Analyze TLG’s business using the Social Classification of Products; Figure 16.4.

D. Would TLG be more financially successful if it were not so focused on social responsibility? Explain.

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