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Why has Amazon succeeded online (from a marketing perspective) when so many others have failed?

Why has Amazon succeeded online (from a marketing perspective) when so many others have failed?

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Answer #1

Due to below are the reasons Amazon succeeded in online from marketing perspectives when others have failed.

  • Amazon have better digital/online marketing and social media marketing stratgies compared to other companies.
  • Amazon will market good quality products/goods to customers.
  • Amazon provide more safety to the customer ordered products such as cotton box package rather than just polythene covers.
  • Amazon deliver the products/goods to customer with very less duration compared to other companies.
  • Amazon have feature like amazon prime which give advantage of from delivery charge and early delivery of products. Whereas These feature are not available in other companies.
  • Amazon have wide varieties of products and gives a excahnge of old goods facilities to customer.

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