Question

Do you feel that Marketing, including Advertising, of Healthcare Services, products including prescription (Rx) and over-the-counter (OTC) "drugs", and devices is acceptable and professional? Explain

Answer 1

The marketing including advertising of healthcare services products including prescription and over the counter drugs and devices is acceptable and professional because of this following points

Prescription drug advertisements spread valuable educational information about the promoted product and conditions associated with the drug. Better-educated patients can make well-informed decisions regarding their own health care.

Direct-to-consumer advertisements can motivate patients to bring to physicians’ attention the information they receive about diseases and products in advertisements… Constraints on physicians’ time make it vital for patients to be educated outside of the physician’s office so that they can use the time with their physicians as effectively as possible… DTCA also motivates patients to disclose difficult to discuss issues, particularly for highly stigmatized diseases such as depression and attention deficit/hyperactivity disorder.

The positive effects of DTCA on patients are grounded in evidence. These effects include greater involvement in medical decision-making, increased compliance with prescription medication intake, and improved patient-physician communication, which may lead to the diagnosis of previously undiagnosed medical conditions.

Consumers are informed by what they see online and on television from content and advertising. Consumers are actively bringing physicians information, asking about treatment options and even challenging decisions in an effort to manage their own health. Searching online across the healthcare continuum can shape an understanding for symptoms, treatment options and alternatives and even provide solutions on how to access and pay for therapies or medications.

Motivating patients to contact their physicians and engage in a dialogue about health concernsIncreasing the likelihood that patients will receive appropriate care for conditions that are frequently under-diagnosed and under-treated.

OTC drugs are medications that are safe and effective for use by the general public without seeking treatment by a health professional.By advertising this drug the customer will get more information and they can seek their treatment by their own.

By these points we can understand that advertising places an important role in health services, products etc because it's gives more information about the product and gives knowledge.