Question

Why would IKEA be interested in sustainability performance measures?

Answer 1

The survival of an organization shall depend upon various factors; one among which is the degree of satisfaction that it grants to its stakeholders. In today’s era, the concern for sustainable practices in the businesses have gathered momentum such that it is the stakeholders such as customers and Government who puts pressure upon the Organizations to adapt to such measures across the supply chain channels and in the methods of productions.

In this regard, IKEA has been successful to integrate its sustainable practices and taking a step ahead in preservation of the environment along with the continuity of their Business activities. IKEA would be interested in sustainable performance measures thus to gain a competitive edge in the market but not only placing quality offerings in the market but also by assuring to the stakeholders that their measures have a favorable environmental and social impacts in the community. In addition, it shall help them take care of their CSR activities and boost their economic bottom lines. In addition, it shall also receive positive responses from the stakeholders that in turn shall help them promote their current line of businesses.