Question

a. What do you think about this paragraph? Express your thoughts Are you agree or not?

Another important example of events that are shaping the business world is the huge decline on TV ad spending. In the article by Forbes it’s established that 50% of American households watch streaming media rather than traditional cable or broadcast system. Making global TV ad sales to collapse, falling 4% in 2019, reports the firm Magna Global. Vincent Letang, EVP of global market intelligence at Magna explained that cyclical events like political spots and Olympics in 2020 are not enough to fully stabilize national TV ad revenues. People prefer subscription-based streaming services like Netflix, and social media and video games, rather than traditional ad-supported broadcast and cable. This issue has become a problem in the marketing department because banner ads and influencers are not a full substitute for the full-motion video delivered by traditional TV-based ad, neither it has the scale of reach and frequency offered by national broadcast networks. TV was managing the decline in viewers by increasing the rates charged for ads and some brand could justify it because of the advanced metrics that can help them target and measure viewership, by connecting media spending more closely to actual business performance. Nevertheless, global advertising is moving toward digital channels and billboards, those formats are not as efficient as a 30 second TV spot but are the ones that are in the game right now.

b. Tell me your thoughts about this paragraph below? Are you agree or not?

Toyota in one of the best - known companies in the world for the production of good quality products. They are also very selective at the time of creating projects with some other company. Toyota in one of the best publicity companies in the world due to the world's release of the most excessive market plan they have. Like Uber, all companies risk getting negative and positive results. Both companies must create a plan to develop a safer self-employed car. For this, you must regain your clients trust. For this reason, they should fully study the information and data available to improve the system. It's the only way they can develop a better market plan so that the company S face will become what it was before the accident. They will depend on their market strategy to alter their goals with autonomous cars.

Answer 1

answer-

1- response to first Post-

I agree what you just said because i for one do not watch TV and consume entertainment content over streaming sites like Netflix. i also can said this for my family and relatives. The sudden shift from Traditional TV to streaming media consumption is the main cause that TV ads revenue are declining because less people watch TV so less impact they have. The less products they purchase if they do not see ad. also there are not enough population which can depend on TV for sports or international games. these can also stream online so effectiveness of this area to generate Ad revenue decreases.

I think TV ad company should take change and go and make business with streaming sites like Netflix, Hulu to generate their Ad revenue otherwsie they will be like Tradtional methods of ads like Newspaper, billboards,flyers etc which are decline at fast pace.

2- Reply to second post-

Yes, Both Toyota and Uber are famous companies which deals in cars and vehicles. I want to say that In order to make a perfect market strategy or plan, the data collection related market trend, customer's demand, technology situation and competition should be done. As we all know that autonomous cars are the future of Cars like Tesla is pioneer in that. Company Uber alread had bad image related to legal issues so PR and marketing stratgey will help it to make it positive like before.The data collection, analysis and focus on customer market is the key to make good plan for the system.

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