Question

What does the terms Social Enterprise and Social Impact mean to you in terms of: 1) for consumers, how can they be guided and vote with their wallets and 2) for companies, how can product marketing and messaging for values reach those consumers?

Answer 1

Social Enterprise & Social Impact

Having said that, a social enterprise is one that puts business tools to use in meeting a social need. which could be bringing technologies to remote regions of the world or reducing waste while helping people in need. A social enterprise can be overlapped with social innovation, which is a term that describes a business finding innovative ways to address social needs. In other words we can say that Social enterprise is an emerging global trend to solve society’s major problems through the means of business.

Further to conclude bottom line is that the success of social enterprise is measured on the impact you can make in our community through the success of your business. For social enterprises in order to maximize their impact, they must effectively reach and activate their target audiences/customers.

Product Marketing:

Process of connecting your products with your audience and convert them into paying customers. To do this, you first need to clearly define who is looking for—and most likely to buy—your product. Having your ideal buyer in mind helps you develop an engaging product story that will make them want to buy and target your tactics to the channels they’re most likely to use.

In simple words Product marketing is a process of promoting and selling a product to a customer. We can also say that product marketing is defined as being the intermediary function between product development and increasing brand awareness to the customers.