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Based on Burger Kings commercial “the moldy whopper”, how donyou think Burger king is positioning its...

Based on Burger Kings commercial “the moldy whopper”, how donyou think Burger king is positioning its product related to other fast food companies
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Burger king is really doing well by positioning itself as the best company among its competitor by showing that its product are real and made naturally and there are no preservatives added to keep it fresh longer. Although, the advertisement shows the ugly side of the burger if kept for longer time, the company would benefit from this as it is taking courage to show real fact about burger when they are kept for longer would be spoiled and that this company serves them fresh burgers with no preservatives.

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