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Why have Gillette’s sports marketing partnerships been so successful in developing their brand equity?

Why have Gillette’s sports marketing partnerships been so successful in developing their brand equity?

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Gillette’s sports marketing partnerships have been so successful because of the endorsements and promotional events where celebrities have become involved with the process. The company has sponsored many sporting events and has literally tried to bind the customers by displaying its products during such events. Gillette also has done an incredible job partnering with TV and media by sponsoring those events and gaining a name that created large amount of customers. The company also aligned its products with musical events, video games and movies starring such characters like James Bond

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