A)
Cost of food and drinks per attendee = $7
Cost of material per attendee = $6
Hence, variable cost per attendee = Cost of food and drinks per attendee + Cost of material per attendee
= 7 + 6
= $13
Hence, Variable cost of 120 people = 120 x 13
= $1,560
Fixed cost per day = $360
Hence, total cost of 120 attendees = Variable cost + Fixed cost
= 1,560 + 360
= $1,920
Total average cost per attendee = Total cost/Number of attendees
= 1,920/120
= $16
B)
Profit = 20% on revenue
Let the revenue be $Y
Profit = Y x 20/100
= 0.2Y
Revenue = Total cost + Profit
Y = 1,920 + 0.2Y
0.8 Y= 1,920
Y = 1,920/0.8
= $2,400
Hence, revenue = $2,400
Price per person = Total revenue/Number of persons
= 2,400/120
= $20
C)
Lowest price that can be charged per attendee without the conference adversely affecting this year's hotel profit will be equal to the variable cost per attendee.
Hence, lowest price per attendee = $13
Fixed cost of $360 per day is immaterial in deciding the lowest price to be charged since it will not be increased due to thus particular conference.
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