Question

Your business is located in Australia where you produce and sell wildlife photos of Koala bears and manufacture toy stuffed animals resembling Koala bears. You do so to support a regional Koala bear preserve and foundation, but your business is a for profit business. You have [own] several design patents in the USA covering the products you sell, but nowhere else (i.e., no patents anywhere else). You wish to sell your products in a developed economy, and establish a WOS in the region. You also wish to cut costs related to manufacturing and shipping, and are always concerned about taxes.

Your value chain is as follows:

Engineering/Design--Manufacturing—Assembly—Marketing---Sales—Customer Service.

How should you proceed?

Answer 1

You can proceed your business using manufacturing franchise. This means you can franchise your production in the key countries such as U.S.A. and strategically sell to the neighbouring countries. Also, you must apply for a patent for all your designs such that the originality is preserved with your main company. Besides this, you can promote through online retail industry such as Amazon or Flipkart or any other online retailers, which will help you reach out to customers across the globe.