Question

What types of marketing, selling, and human resources analysis are performed (cost system, evaluation of consumers, needs, product strategy, distribution strategy, promotional strategy)? in hospitals or medical complex?

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Answer 1

For hospitals or medical complex the requirements and marketing strategy differs from other forms of services. Marketing is based on the targeted markets whee mostly sick people above the age group 35 or below. It is expanded in all the sector where it is related to health and life. Using pamphlets and road side signs, social media marketing is done. Needs are based on the health cases and basic amenities and equipments are always available at the hospitals. Cost of treatment and taking care of equipments are high as they are very complex in nature. Product strategy is to target disease specific individuals where the medicine can cure the disease. Few common products such as heart rate monitor, blood pressure measurement are directly sold to the consumers across the globe. Promotional strategy is mainly based on the special factor of the hospital for a particular part of the body. Doctors and nurses are well trained for particular health check-up. Hospitals solely based on kids and infants target markets mainly to couples and married people.