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what does omni-channel mean in terms of e-commerce presence

what does omni-channel mean in terms of e-commerce presence

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The term omni-channel signals the evolution of multi-channel or cross-channel retailing to encompass all digital and social technologies. The idea is that customers can examine, access, purchase, and return goods from any channel, and even change channels during the process, and at each step along the way and in each channel, receive timely and relevant product information

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