Question

In today's world, most arguments are, the voice of the customer should drive the conversation in terms of what the supply chain should do. In this case though, I want you to create a list of debate points to argue it should be the supplier who drives the conversation. For example, a debate point would look like this:

"The supplier should tell the customer what they have the choice of buying because the supplier knows best what his/her expertise is compared to trying to be everything to every customer and failing to satisfy them"

Answer 1

list of debate points to argue it should be the supplier who drives the conversation=

The supplier must highlight the significance of product information and product details thus the supplier will be in a better position to offer the products that match with the need of the customers

The suppliers cannot fulfill the demand of every customer and the demand of the customer are varied in nature thus the suppliers should focus on the initiation of the communication so that he can direct the customers on the products or services which are marketed by him

The supplier is the one who has to charge his commission from the producer thus in order to earn greater profits, he should direct the customers toward the products having greater profit

The quality depends on the price thus suppliers should decide what quality he can offer to the customer rather than fulfilling the need of the customers' for the product quality