The main difference between the consumer (B2C) and Business (B2B ) market are:
1. Explanation: The B2C market incorporates the selling products from the business to retail consumers. While B2B incorporates the selling of products and services between two businesses.
2. Customer: The customer in B2B is a firm while in B2C, the customer is individual.
3. Focus: The focus in B2B is to have a good level of service while in B2C, the focus is on better products.
4. Tenure of relationship: The tenure or horizon of relationship in B2B is longer than B2C.
5. Decision making: The buying decision making in B2B is based on logic and needs & these are well planned. In B2C, buying decisions are based on emotions, desire and wants.
8. What are similarities and differences between B2B Marketing and B2C Marketing?
– Business to Business marketing Objective: To understand the differences between the consumer buying process and the business-to-business buying process. Assignment: Explain the major differences between the consumer buying process discussed in Chapter 6 and the B2B buying process discussed in Chapter 7. Use the example of a student buying a desktop computer for personal use versus a school buying over 100 desktops computers for faculty offices to illustrate the key points. Then explain what is similar between the consumer...
Which of the following is a difference between business-to-consumer (B2C) e-commerce and business-to-business (B2B) e-commerce? a. In B2C e-commerce, buyers and sellers often develop close and long-lasting relationships, whereas in B2B e-commerce, firms seldom develop a close working relationship with individual customers. b. In B2C e-commerce, the number of customers in the target market is very large, whereas in B2B e-commerce, the number of customers in the target market is often limited to a few major business customers. c. In...
In the world of marketing, two specific environments exist: business-to-business (B2B) and business-to-consumer (B2C). What are the two primary differences in these environments? Give an example of a company engaged in each environment and describe the primary product being marketed in each. What is the environment of the marketing simulation in which you are participating?
In 100 words compare and contrast the consumer market to the business-to-business (B2B) market. Choose a product that can be both a consumer product and a B2B product and describe how it fits into both areas. Describe what factors make it a consumer product and why it also can be a B2B product.
Explain the key differences in outcomes between markets consisting of price-setting firms and markets consisting of price-taking firms.
Describe and analyse the seven direct and indirect sales channels that access the B2B markets. The sales management function is described as "broad and extensive". What are the processes and activities that justify that description? How have B2B sales strategies been influenced by global competition?
What are the similarities and differences between the Chinese and US markets? Are these positives or negatives?
23. Financial markets: What are the major differences between public and private markets? 24. Financial instruments: What are the two risk-hedging instruments discussed in the chapter?
THIS IS FOR AN APPLE WATCH B2B marketing. Consider your product or service offering. Based on the categories of B2B markets discussed in the readings, name at least two of the B2B markets that could be a target market for your company. Why? Segmenting B2B markets. Using the Harrison, Hague, and Hague behavioral-based segment model in the readings, which of those segmentation schemes might be most appropriate category for your company? Why?