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Often when research is undertaken into the potential for totally new technologies, the results sometimes incorrectly...

Often when research is undertaken into the potential for totally new technologies, the results sometimes incorrectly suggest that the product will be a failure. Why do you think that is?

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Answer #1

It may suggest that the product will be a failure due to following reasons:

  • People will not be keen to adopt new technology
  • The cost of the product will be too high which will impact the sale
  • The new technology will have limitation in regard to integration with existing technology leading to low offtake
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