Question

Rewriting a Message for Readability and Effectiveness. Your response should include:

• a heading.
• why you are writing.
• what makes you qualified.
• a friendly closing comment.
• a complete professional signature line. (See Figure 7.3 example.)

It was an honor to meet you at the Flower Exhibition. It is with great interest that I write this letter to describe my genuine hopes to be a franchisee. There are many reasons why I am interested in this opportunity, and there are many reasons why I am qualified to be a franchisee for you. I have been in the flower industry for over twelve years in various capacities such as starting as a flower deliverer, then I acted as a flower arranger, and finally for the last eight years I was the shop manager for a flower shop in the mall. In my time as a shop manager, I was told by the shop owner and dozens of employees that I was the right person to lead the shop and that sales were higher at my location than any other shop in that chain (which has 18 shops at malls in my state and the three surrounding states). In fact, sales at my shop have increased every quarter that I have been the shop manager with the exception of just two quarters in the eight years of my stewardship. I am very proactive in my approach to sales and think that my approach of keeping repeat customers happy is the key to success at my shop and which I seek to continue as a franchisee. I have used so many marketing techniques to gain our customers' attention. Such as, I have created a Facebook group and I send specials to the people in that group. Not to mention I send targeted coupons by mail and email that are sent to the customers with specific types of interests. There is no substitute for knowing your customers. I also do many great special events at seasonal periods and have won prizes for flower arrangements many times that bring the shop good press. My flower arrangements were even featured in some TV commercials for the flower shops across our region. There are not any Sunrise stores near here and I believe from the bottom of my heart that this is the right time to invest in this area. I know without any doubt that you will be impressed with my work ethic and my focus on the customer. Needless to say, the customer is king, and we need to treat them that way. I am capable of meeting all of the financial obligations. Thank you and hope to hear from you soon. Most of all, is I love people, and if you are caring for your customers, you will achieve your goals and reach the pinnacle of success.

Answer 1

Subject: Enquiry Letter about the Flower Franchisee:

Dear Sir,

It was an esteemed honour to meet you at the Flower Exhibition held on 15 February 2020. As we were discussing about selling a franchisee to expand your flower business, I am writing this letter to describe my genuine hopes and interest in buying a flower franchisee of yours.

I have been in the flower industry for over twelve years now. Starting as a flower deliverer, then I acted as a flower arranger, and finally for the last eight years I was the shop manager for a flower shop in the mall. With my talent, knowledge and marketing skills about the flowers, many customers and my co-employees have suggested me to buy a franchisee and start my own business. Sales at my shop have increased every quarter because of the immense leadership and sales management qualities. Keeping customers happy would retain them, is my ultimate goal to make the business sustain and survive in this dynamic environment. Marketing and Persuading customers is the key to make them come again and again and thus, marketing techniques like social media optimisation using Facebook, I create my target audience to whom email and other coupons are provided to avail special offers in our shops. There is no substitute in knowing your customers, thus many events and shows have also been organised to make people aware about our shops and brand. Flower decoration competitions, the decorations etc make the customers get attracted towards our talent and make our business grow more and more. Media, Press, Television Advertisement have also been conducted extensively as our promotional techniques all around the state to grab the attention of our beloved customers. Needless to say, the customer is king, and we need to treat them that way. I have continued with this proactive approach in all these years and wish to do the same in my further years by meeting all the financial obligations and buying a franchisee under your name.

Customer Satisfaction is my utmost priority. Retaining the customers and sustaining the business is the ultimate objective to make the franchisee grow into a better one.

I would like to end my letter here. Hope to hear from you soon.

Thank You

Yours Faithfully

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