ZuoTi.Pro
Question

Suppose you are the brand manager for Dove soap and you have to allocate your marketing...

Suppose you are the brand manager for Dove soap and you have to allocate your marketing budget across three different types marketing programs (say A, B, C). If the elasticity of market share with respect to investment in program A is twice that of investments in Program B and the elasticity of market share to investments in Program B and C are the same, what fraction total marketing dollars should be allocated to marketing program ‘A’.

business   Operations-Management   
0 0
Add a comment Improve this question Transcribed image text
Next > < Previous
Sort answers by oldest

Homework Answers

Answer #1

Answer: - According to the qurestion

Budget across three programs A,B,C are classified as

A is twice that of investment in program B ratio between these two are 2:1

Investment in program B and C are 1:1

Ratio between all three programs in investments = 2:1:1

Now we assume the total budget is $100

Then for each fraction = Total budget/Total number of parts

= $100/4 = 25

A:B:C = 2*$25 : $1*25 : $1*25 = $50 : $25 : $25

So the total marketing dollars = 50%

0 0
Add a comment
Know the answer?
Add Answer to:
Suppose you are the brand manager for Dove soap and you have to allocate your marketing...
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Log In

Sign Up

Not the answer you're looking for? Ask your own homework help question. Our experts will answer your question WITHIN MINUTES for Free.
Similar Homework Help Questions

  • Intro to Marketing Integrated Marketing Communications Background: Imagine you are a brand manager developing a communications...

    Intro to Marketing Integrated Marketing Communications Background: Imagine you are a brand manager developing a communications mix for your brand. Frequently, marketing communications considerations include things like: 1. Which advertising/promotional vehicles to spend your budget on? 2. At what point in their decision making process do you want to reach the consumer? 3. What is your key demographic and what is the best way to reach that market segment? 4. Do you want to purchase mass reach vehicles or targeted...

  • 1. As the marketing manager of a company, you are entrusted to prepare a marketing plan...

    1. As the marketing manager of a company, you are entrusted to prepare a marketing plan to develop a new organic herbal tea brand that has health benefits. (20) a. Identify one marketing objective / goal for the above-mentioned product? b. Which market segmentation would be most suitable to target your marketing strategies and explain reasons for selecting this market segmentation? C. How would you apply marketing mix to satisfy the wants and needs of this target market? Discuss briefly,

  • Question 4: As a marketing manager at Unilever, you have been given a task to launch...

    Question 4: As a marketing manager at Unilever, you have been given a task to launch an advertising campaign to promote a new brand of chocolate. The primary target market for this new product is children aged between 8-15 years. As a leader of the project you have to take some major advertising decisions regarding objectives, budget and marketing strategy (media and message decision). How will you go about each decision in order to create an effective advertisement campaign? (Marks:...

  • You are Marketing Manager for Regal Entertainment, the largest movie-chain company in the United States. You...

    You are Marketing Manager for Regal Entertainment, the largest movie-chain company in the United States. You know that the number of movie tickets sold annually by Regal (“quantity demanded”) depends on the price that Regal charges (dollars per ticket) and on the average income of movie-goers (dollars per year). Your staff presents you with the following portion of the demand schedule, given this-year’s income. Price (dollars per ticket) Quantity Demanded (millions of tickets per year) 22 12 18 20 3....

  • 3. Suppose you have 24 hours to allocate between leisure and working at $10 an hour....

    3. Suppose you have 24 hours to allocate between leisure and working at $10 an hour. One day the government simultaneously institutes a new program consisting of two policies: a 50% income tax and a plan whereby everybody in the country receives a gift from the government of $60 a day. (a) Draw the two budget lines (you may draw a total of three budget lines since the program contains two separate parts.) (b) Suppose that the government chose the...

  • You are the manager of a auto service department at a location at a large multi-brand,...

    You are the manager of a auto service department at a location at a large multi-brand, multi-location car dealership. You have been in discussions with the company’s accounting manager to determine the management reports that are available to you. The accounting manager indicates that they can provide monthly reporting to you on the following four areas: A) efficiency data on your department’s work performance. B) quality data on your department’s work performance. C) profitability data of the whole company. D)...

  • You are a marketing manager for a company that makes ready-to-eat breakfast cereals. Your company recently...

    You are a marketing manager for a company that makes ready-to-eat breakfast cereals. Your company recently initiated a loyalty program for consumers, which resulted in a large purchaser database. The brand managers are eager to mine the available data, which they can use to design more effective promotional programs. The management of your organization believes that to be effective, these programs have to take into account significant cross-region (i.e., the East Coast, the West Coast, the Midwest, and the South)...

  • You have just been promoted to product manager for the Allgood (AG) brand multi-symptom 12-hour analgesic...

    You have just been promoted to product manager for the Allgood (AG) brand multi-symptom 12-hour analgesic product. The AG product is currently selling at a retail price of $8.99. Retail margins on the product are 33%, while wholesalers take a 12% marg Allgood and its direct competitors sell a total of 200 million units annually: Allgood has 25% of this market. Variable manufacturing costs for Allgood are $2.92 per unit. Fixed manufacturing costs are $950,000. The advertising budget for Allgood...

  • MULTIPLE CHOICES 13. You have discovered that the sments you are targeting programs. This segmenting requirement...

    MULTIPLE CHOICES 13. You have discovered that the sments you are targeting programs. This segmenting requirement is called ???????? e and respond differently to different marketing mix elements onceptually a. accessible c. reachable b. measurable d. differentiable 14. Mary ates targets several different market segments while ning separate offers for each one. This approach is called a. undifferentiated c. multi-segmented marketing. b. differentiated d. mass 15, Neiman Marcus claims superior quality, performance, and style. The pnce to cover the higher...

  • (I) You have just been appointed the product manager of the "FIFO" electric blankets in a large consumer products company. As part of your new job, you want to develop an understanding of the...

    (I) You have just been appointed the product manager of the "FIFO" electric blankets in a large consumer products company. As part of your new job, you want to develop an understanding of the financial situation for your product. Your brand assistant has provided you with the following facts: a. Retail selling price                                                  $40 per unit b. Retailer's margin                                                     25% c. Jobber's margin                                                       12% d. Wholesaler's margin[1]                                              20% e. Direct factory labor                                                $2 per unit f. Raw materials                                                         $1 per...

ADVERTISEMENT
Free Homework Help App
Download From Google Play
Scan Your Homework
to Get Instant Free Answers
Need Online Homework Help?
Ask a Question
Get Answers For Free
Most questions answered within 3 hours.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT