Question

Your client is Well Being (WB), a private healthcare company based in Germany. Well Being operates 10 hospitals in Germany (in comparison to 1,000 public hospitals). These hospitals are normally half the size of the public ones and are not providing Accident and Emergency (ER). Revenue comes from patients claiming their own private insurance or paying by cash. In 2012 Well Being had revenues of €100 m (<1% share in the market) and an operating profit of €0.5 m. Their main competitor is the governmental national health care (NHC). NHC wants to collaborate with WB on standard children’s health care cases. At the same time, WB would like to expand to neighboring countries as a niche health care provider, focusing on standard out-patient operations for children, no surgeries or emergency cases.

Question: Present two strategic objectives for the company in each scorecard category, and find key performance indicators for each. Further, propose targets, activities and budgets for reaching EACH ONE OF THEM.

Answer 1

Answer:

Two techniques of WB are (a) Make working benefit out of Kids Human services (b) Grow activity in neighboring nations for kids...

Target Exercises Spending plan WB Case (an) Upto 1% (I) Social insurance bundles 0.10M of Gross for Kids wellbeing and prosperity Benefit (ii) Responsive consideration units for kids WB Case (b) - do-(I) Social insurance prompt community for kids 0.20M (ii) Kids Vaccinations and development focus (iii) Kids emergency treatment focus.