Content created for the purpose of content marketing is
E. All of the above
All of the above options are true for the purpose of content marketing. They are very important for the digital strategy and have to including storytelling to involved the audience. Sometimes they are created in-house by content writers while sometimes user generates them on their own through paid or unpaid promotions of the brand.
Content created for the purpose of content marketing is A. essential to digital strategy B. created...
----- Digital Marketing ---- What sort of information can Google Analytics provide? A) The specific content viewed on a website B) The types of devices visitors are using C) The age of website visitors D) only A. and B. E) all of the above
QUESTION 2 An inbound marketing platform allows for Non digital content management Digital content management Data management Both A & B 10 points QUESTION 3 The purchase funnel describes the consumer journey towards Awareness Consideration Preference Purchase* 10 points QUESTION 4 Data management platforms allow companies to measure campaign performance across the segments and channels and increase conversions. collect, store, and sort digital information categorize customer data to better understand audience all of the above 10 points ...
---- Digital Marketing ----- 1. On Internet and mobile, which of the following is not a critical element for content marketing that aims to capture customers' attention in a way that provides value and cohesive experience to an audience? a. Multicolor background b. Stackable pieces of content c. Meaningful Images d. Videos and sounds e. Easy to share and interact with others
--- Digital Marketing --- 1. When selecting keywords, they should not be __________ a. Specific b. Associated with multiple product categories c. Used by customers d. Grouped by themes 2. Labels are available at all structural levels within AdWords and can help organize different aspects of campaigns a. True b. False 3. For multiple accounts, what tool on Google AdWords will help keep track of all accounts without having to log in and out of every account a. Filters b....
---------- Digital Marketing ---------- Which tool aids in tracking conversion rates? A) Google AdWords B) Google Analytics C) All of the above D) None of the above
Which of the following is not characteristic of a broad differentiation strategy? A. Aggressive marketing B. Above average automation C. Targeting multiple segments D. Above average prices
The purpose of protein complementation is to: a. increase protein digestion b. supply all essential amino acids c. increase bioavailability d. increase amino acid absirption
1# In marketing, which type of customer needs are the most important? a Emotional needs b Both functional and emotional needs c Immediate needs d Safety Needs e Functional Needs 2# In marketing strategy, managers following the path to profitability will always a. In marketing strategy, managers following the path to profitability will always b. Understand customers within the context of the marketing environment. c. Executive clever advertising campaigns using digital media. d. Develop distribution channels to reach a variety...
________ is the stage in which a prototype is developed and a marketing strategy is outlined. A. Idea screening B. Business analysis C. Development D. Test marketing E. Commercialization Despite the amount of time and money spent on developing and testing new products, a large proportion of new product introductions fail because A. they simply do not offer any discernible benefit compared to existing product. B. there is a poor match between product features and customer desires C. there is...
A major purpose of the marketing plan is to set the company on a specific course in marketing. Marketing planning is the systematic process of assessing marketing opportunities and resources, determining marketing objectives, defining marketing strategies, and establishing guidelines for implementation and control of the marketing program. The outcome of planning is a written document that outlines the activities and objectives necessary to implement marketing strategies successfully – a marketing plan. The marketing plan provides a framework to stimulate thinking...