Question

1# In marketing, which type of customer needs are the most important?

a Emotional needs

b Both functional and emotional needs

c Immediate needs

d Safety Needs

e Functional Needs

2# In marketing strategy, managers following the path to profitability will always

a. In marketing strategy, managers following the path to profitability will always

b. Understand customers within the context of the marketing environment.

c. Executive clever advertising campaigns using digital media.

d. Develop distribution channels to reach a variety of customers.

e. Benchmark and then copy successful competitors.

3# In marketing, the classic marketing mix consists of

a. Price, place, people, and promotion

b. People, potential, positioning, and profit

c. Product, price, promotion, and packaging

d. Product, price, place, and promotion.

Answer 1

Answer 1 - Option B

Both functional and emotional needs

Answer 2 - Option C

Execute clever advertising campaign using digital media

Answer 3 - Option D

Product , price , place , promotion