Question

Write a one page abstract for an emotional appeal letter that explains why public relations professionals use emotional appeals.

Answer 1

consider emotional appeals as creative decisions made by the advertisers to make the advertisements very appealing, for example, the couple holding hands and smiling as they get their mortgage from a bank or the young girl running by the sea side being happy going on holiday. IMAGES, TEXT and COLOURS of the adverts are what I describe as channel of emotional appeals, these graphics elements are used to arouse the viewer’s emotion.

On the other hand, I have considered TELEVISONS, NEWSPAPERS and RADIO as media channels. These channels are used to distribute various media, including advertisements (laden with emotional appeals).

I will also like to point out that the emotional channel varies depending on the media channel being used for the advertisements, for example, the SOUNDTRACK on a TV advert is considered an emotional appeal channel, as some individuals may find the song very emotional which might not be applicable to newspaper, or images as emotional appeal channel not applicable on radio.

Will appreciate your thoughts on these issues or reference to any existing works out there I can read. In summary, Emotional Appeal Channels: images, soundtrack, colours, and advertisement size etc. while media channels are TV, Radio, and Magazine etc.

please give it a up-vote.thanks in advance.