Question

1: Undifferentiated marketing

2: differentiated marketing strategy

3: Concentrated marketing

For each targeting strategy, find examples of organizations that use it and explain why.

Answer 1

Answer:

1. Undifferentiated marketing: It means companies promote same products and service in every market.

Pepsi co. offers similar product in every market in the world. They created an object which fits each and every market. They can just offer new products.They main focus is the youth. So, instead of distributing the young customers into groups they targeted them as a single market and hence making it a global product.

2.Differentiated marketing: It means offering different products or services in different market.

Mcdonalds is a very good example of such marketing. They have tried to enter in every market in spite of huge difference in eating preferences indifferent regions. They are offering different food products in different countries under the same brand name making it a very popular global brand. This technique has helped them to capture huge fast food industry by tackling different markets with different products.

3.Concentrated marketing: It means all the resources and efforts are focused on a single segment in the market.

Rolls Royce motor cars offer only luxury cars, their main aim is to capture the wealthy consumers of the market. Therefore, they tend to make high quality luxurious cars which can only be prefered and affordable by higher income consumers.