Question

Choose a product or service and segment potential and actual users by the following segmentation bases.

Product or Service (Fill in the blank) _________________________________ 1 point

Identify 3 examples for each of the types of segmentation bases. 3 points for each

1. Demographic
2. Geographic
3. Psychographic
4. Behavioral

Answer 1

Product Demographic :Identifying a target market that is based on variable factors such as age,gender,religion ,sex,ethnicity.

For example:Cosmetics.Foods and Beverages,Home appliances ,

Geographic :Targeting or segmenting customers living in a particular area.It target geographical potential customer that may of a state or particular countries.Examples:Seasonal products,Beach products,Monsoon products.

Psychographic:

This market segmentation is based on peoples belief ,values,personalities,attitudes,interest or lifestyle.

examples:Development of tour packages for high income family ,middle income and low income family.

Behavioral:

When a total market is being divided into smaller groups that is generally based on their buying habits.

Example :their are few customers who are brand specific.Another could be hospitality .certain people who choose only a specific airlines.