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Additionally, how might the leveraged sales approach strengthens Apple's current sales strategy? Be specific to Apple...

Additionally, how might the leveraged sales approach strengthens Apple's current sales strategy? Be specific to Apple inc.

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Answer: Apple Inc has a sales strategy of increasing its client base creating a dedifferentiation at the marketplace by offering unique product features, premium pricing and high quality. The company has lower costing as it has outsourced its manufacturing to the developing countries like China. This has enabled the organization to earn above average profits. In the leveraged sales approach the company increases their profits along with the increase in sales. Thus if Apple is able to develop more new products and increase its sales it can also increase its overall profits. Hence the leveraged sales approach can strengthen the current sales strategy of Apple Inc by supporting its revenue growth through increased sales at the marketplace.

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