What factors do marketers consider in market target market selections decisions once they have their numbers...
What factors do marketers consider in market target market selections decisions once they have their numbers money and unit sales forecast in place?
Homework Answers
A target market selection is done by choosing between different market segments. For this the first thing that is required is market segmentation.
As a result we need to consider the following factors among the shortlisted market segments
- Size (how big is the segment? What is the potential revenue?)
- Expected market share (how well will the company do in the market segment with the given budget?)
- Competition (how competitive is the segment? Number of players, degree of fierceness?)
- Growth rate (how fast is the segment growing?)
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What factors do marketers consider in market target market
selections decisions once they have their numbers...
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answer these questions in detail ?
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answer these questions in detail ?
7) for what types of products might marketers use market penetration pricing? Provide an example 8) How do consumers benefit from product bundle pricing? Provide an example of a product bundle have personally experienced or considered and its perceived benefits. 9) Why and how do businesses segment their markets? Identity a product where you believe your own demographic is targeted as a primary customer 4 of 6
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