Question

Duane is reviewing two candidates for a potential promotion to sales manager. The first is Kate. Kate has a stellar sales record and has earned high marks from her teammates. However, she has been tardy to work on two occasions the past month. Duane marks her down for this, even though she was never tardy for the entire three-years she has worked at the company, prior to this month. The second candidate is Miguel. Miguel has an average sales record but graduated from the University of Lorton. Duane remembers another employee who graduated from the University of Lorton, and he was a great leader. So Duane provides high marks to Miguel.  

Analyze this scenario to ascertain which decision-making heuristic/bias Duane is exhibiting toward each candidate. Why is he exhibiting this heuristic/bias? Make sure to explain your choices by applying facts from the scenari

Answer 1

ANS- Duane is exhibiting anchoring and adjustment heuristic to Kate and availability heuristic to Miguel.

He is exhibiting this heuristic /bias to make decisions quickly.

Duane is exhibiting anchoring and adjustment to Kate because it can be seen from the scenario that when Duane saw that Kate has been tardy to work on two occasions the past month he marked her down based on this although she has never been tardy to work in the entire three years prior to that month. Anchoring and adjustment heuristic is used when one predicts an unknown value based upon one value which they come across and they use it as reference to predict everything.

Duane is exhibiting availability heuristic to Miguel because it given in the scenario that Miguel was graduated from the University of Lorton and Duane remembered that another employee who graduated from the university of Lorton and he was a great leader so based upon this Duane gave high marks to Miguel. Availability heuristic is used when remembers some examples and base their decision on that example.