Question

need help with the MacEwan Case study

Given the importance of global education, colleges and universities are faced with increasing pressure from various stakeholders to internationalize their campus. The dean of the Grant MacEwan School of Business is faced with the task of internationalizing the school. Her job is doubly difficult as the school is implementing a strategic move towards becoming a baccalaureate-granting institution, and upgrading its available international programs. The application of standard business models of SWOT and PEST analysis, examining the multi-dimensionality of internationalization and its application in the non-profit sector, and development of defined benchmarks to evaluate the success of any expansion efforts are all areas that the dean should consider in making her recommendations.

How can Dean Elford define “internationalization” for her college and, more specifically, the School of Business?

Conduct a PEST analysis and a SWOT analysis for the School of Business’s internationalization.

Develop three strategic goals for the College and School of Business.

What metrics should the College and School of Business use to measure its performance. 

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Answer 1

Internationalization of College and of Business School means that there would be more number of foreign students from all over the world studying the program along with the domestic students. The institute needs to raise the quality standards of the education offered and the infrastructure in order to go for internationalization of the college. Domestic faculty and students are also provided the opportunity to go in foreign countries, stay there for some time and understand the culture of the foreign country. Thus it is an exchange program where the faculty and students are allowed to go to different countries, study there and understand the culture of various countries.

PEST Analysis of Internationalization of Colleges

Political Analysis : Government is supporting Internationalization of Colleges as it increases the foreign revenue earned and in raising the standards and quality of education.

Economic Analysis : The education becomes quite expensive and out of reach of many students after internationalization.

Social Analysis : It is a matter of social prestige and status if a students undertakes the study in International college.

Technological Analysis : Students prefer to adopt admissions in international colleges as it exposes them to latest technological trends. As the technology level improves, students are exposed to foreign culture and thus becomes quite receptive to education in international college.

SWOT Analysis

Strengths

• Better brand name
• Global exposure
• Attract more number of foreign and domestic students
• Higher level of standards and quality

Weaknesses

• Financial constraint
• Weak international programs
• Sub standard quality of education and infrastructure

Opportunities

• Increased inclination of the students towards international colleges
• More opportunities provided by the government in the form of scholarship to undertake studies in international colleges
• High growth of population
• Growing inclination towards higher business programs

Threats

• Global competition
• Foreign University which have better quality standards

Three strategic goals :

• To improve the infrastructure
• To improve the standards of quality of education delivered
• Increase the number of foreign students enrolled for the program

Metrics to measure the performance

• Number of foreign students enrolled for the program
• Quality of infrastructure
• Quality and standards of education delivered
• Overall satisfaction level of the students and faculty.