A.
Infosurv specializes in affordable and user-friendly retail market research surveys. Their retail market research professionals are experienced in assisting organizations of all sizes to collect information to serve retailers in meeting their operational and strategic challenges. Infosurv set up a large-scale marketing survey for Kohl’s department store, and classified Kohl’s customers according to their gender (male or female), age group (< 40 years old or 40+ years old), residence (suburban or city), and age group (18 - 30, 31 - 50, or 50+). How many total number of arrangements (i.e., customer profiles) are possible? Report your answer as a whole number.
B.
The probability that a resident of Westlake, OH subscribes to People magazine is .13. The probability that a Westlake resident is female is .57. The probability that a resident of Westlake is not a female and does not subscribe to People magazine is .32.
The probability that a Westlake resident selected at random is not a female and subscribes to People magazine is . (Report your answer to 4 decimal places, using conventional rounding rules)
A. Infosurv specializes in affordable and user-friendly retail market research surveys. Their retail market research professionals...
CASE 2.5 Cosmopolitan Magazine 373 CASE 2.5 cOSMOPOLITAN MAGAZINE Surveys are often sponsored and conducted by various popular press outlets to spur interest among and create a more inreractive relationship with their readers. Nowadays, surveys asking people abour their consumer preferences, shopping behavior, general opi nions, even their sexual habits, are commonplace, but this was not always so. A land mark survey of this kind, often characterized as such due to its ens sample of 106,000, was conducted in 1980,...