Question

1) What are the unique brand attributes of Devialet?

2) How does Devialet differentiate themselves from their competition?

3) How has Devialet expanded their brand offering to attract a broader customer base?

Answer 1

Devialet offers high-end luxury speakers to their customers. The main attribute of their speakers is the combination of both analogue as well as digital components for amplification which provides a high-quality musical experience to the listeners.

To broaden their customer base and to set themselves apart from their competitors, Devialet is looking into opening its own retail outlets where its products won't have to compete with other brands. Also, Devialet is trying to tie up with other brands of electronic products such as manufacturers of cars and television to use their technology in their products. while other brands are looking towards their products being used on their own, Devialet wants its products to be used by their consumers everywhere they go and in whatever they do. whether they are traveling in their car or watching television, Devialet wants to upgrade the sound of music for the consumers.

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