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Marketing Question: If you look at any company you will notice that they sell more than...

Marketing Question: If you look at any company you will notice that they sell more than one product. Explain the importance of a product portfolio to a firm.
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The buyer market works based on demand and supply of the products. Any item has a fixed lifecycle where it is created, develops and after that turns mature. It is in the last stage of the product's lifecycle that its use will diminish for the consumers and there will be substitute items accessible to them.

A product will reach its lifecycle's end Where it won't be beneficial for an organization anymore and it needs to find other sources revenue. It is here where a product portfolio comes handy as the company has other products to be depended upon.

In this manner, developing a products portfolio helps an organization in running effectively over the long haul. On the off chance that one item achieves maturity, the organization has different products to be relied upon to remain successful in the business.

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