Question

Need a Marketing Plan created for a Tax Preparation company or a Convenient store or any kind of business you choose, either one is fine. No Need a Marketing Plan created for a Tax Preparation company or a Convenient store or any kind of business you choose, either one is fine. Thank you.Need a Marketing Plan created for a Tax Preparation company or a Convenient store or any kind of business you choose, either one is fine. No Plagiarism Thank you.

Answer 1

Marketing Plan for Restaurant Business - I have considered Mc Donald to prepare the Marketing Plan:

Marketing Plan for Restaurant Business - Mc Donald
Idea Generation and Mode of Operations	Mc Donald is Fast food company, they are operating across various countries, significant food products are Pizza, Burgers, Soft drinks, Hamburgers, French fries, they consider franchisee operations to penetrate their business easily across many cities within a country, also they have outlets at various significant and busy areas like airport, Shopping Mall, to serve people best way,
Competitors	Common Competitors are like Pizza Hut, KFC, Starbucks, Subway’s, and Dominos Etc
SWOT Analysis
Strength	Weakness
• Mc Donald is famous for Fast food services and Delivery, they maintain strong Brand Image/value and begged better Reputation across various customer’s segment • They have Presence over across all the big cities, • They have ranked top by evaluation of Fortune Magazine, improving the services over time and maintaining better food quality • Mc Donald also serving various community as per food need of them and committed to create strong community engagement, they also engage into CSR Activities • They have also presence at Various Airports, Wal-Mart stores and other visiting places • They use good quality raw material processed items those are necessary for preparing end product, • They also share applicable nutritional information for each end product to consumer, • They are bringing cultural diversity across various food chains and food outlets, • Major part of restaurants are operating under Franchisee, • Their service delivery and food quality brings better image to customers	• Due to rise of various competitors, market share of Pizza is decreasing day by day • Training cost in this company is quite high due to including various unique products, • Quality concerns are high and considered as threat now a days and Mc Donald usually operated through Franchisee business operations • They also prepare various burgers and fried foods, may not be healthy items for customers • Most of the food products don’t include organic ingredients, thus, food product are not organic at all,
Opportunities	Threat
• They are operating through various franchisee channels and created collaborative agreements with various food retailers • They have created better places for family members and children to enjoy with various unique food Items • They have many food products, the food items assembled with starter and beverages option, they usually include allergen free and Cholesterol free • They took strong responsibilities to bring better life to community and they have also created lot more employment • Presentation of various food retail shop is quite attractive, Innovative and creative, so , many upscale clientele and business class corporate people can be influenced by their services,	• some lawsuits generated due to offering unhealthy food to customers, there are multiple complaints related to poor quality concerns • Competition in this market now a days quite high, thus, the entire business is affected • Food contamination risk like e-coli containment taking away reputation of their business and brand
Marketing Goals
Sample Marketing goals are improving the marketing share of each products over various location and understanding food habit of local people Increase in One time sales and margin, Optimizing cost of Advertising, promotion, discount and increase customers Satisfaction