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Judgment and insight are needed to draw appropriate inferences and conclusions from research results because marketing...

Judgment and insight are needed to draw appropriate inferences and conclusions from research results because marketing research studies:

imply significant relationships among variables.

do not use econometric or statistical techniques.

seldom obtain findings that are unambiguous.

always use extremely large secondary data sets.

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Judgment and insight are needed to draw appropriate inferences and conclusions from research results because marketing research studies:

C- seldom obtain findings that are unambiguous.

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