Question

Q1: Is there such a thing as personality? If so, how might you intergrate knowledge about consumer’s personality traits into a marketing strategy?

Answer 1

Answer - Yes , personality is attitude towards something . Like people may have good personality or bad personality or weird personality . So , various organisations try to find out what is the personality of a consumer regarding a product . Like the organisation should know whether there is demand for the product or no demand or whether there is positive response from the consumers about a particular product or negative response about a product . So , personality is basically knowing how a consumers reacts towards a particular product .

So, if I have knowledge about my consumer's personality I can use it by bringing out the same products for the consumers that they want , also , I would modify my products accordingly in order to satisfy the needs of my consumers . Like , consumers are very much tech savvy , so I would use the strategy of online marketing of my products so that consumers can easily know about my products . Similarly , an organisation can fix the price of the products according to the personality of the consumers . Like , if a consumer has the paying ability and if the demand for certain products are very high then an organisation can keep the price of the product high vice versa . Similarly , an organisation can advertise only those products the demand of which is very high .