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What is the connection between Costco's external customers and its internal customers (employees) in terms of...

What is the connection between Costco's external customers and its internal customers (employees) in terms of customer service?

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Connection between Costco's external and internal customers in term of customer services-

Costco believes that employees are the best brand ambassadors.

When internal customers i,e. Employees of the company are satisfied and passionate they give their best efforts to serve external customers.

Costco provides best salary in the industry to its staff and in the same way it provides huge discounts to the customers

Costco believes that less options for a customer purchasing incidence is needed as when customer founds lots of substitute for one product he get confused and cancel the purchase decision at that time. Same is fruitful for first line staff, if the substitutes for a single product is less then they can manage the store easily.

In so many terms, costco frames its policies for customer services to connect both internal and external customers and align their needs and wants accordingly to serve them best.

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