Question

Companies like GM, Toyota, and Ford had major advantages over Tesla in resources, brand identity, economies of scale, and distribution. A technological advance in battery power, size, and weight could completely alter the competitive landscape. Prepare how could Tesla Motors defend itself against the entire industry and not only become profitable, but also a major player in a very competitive global industry?

Answer 1

Companies like GM, Toyota, and Ford had major advantages over Tesla in resources, brand identity, economies of scale, and distribution. A technological advance in battery power, size, and weight could completely alter the competitive landscape. How could Tesla Motors defend itself against the entire industry and not only become profitable, but also a major player in a very competitive global industry?

I think Tesla should take advantage of its popularity, although it could not seem like it, the company's greatest success has not been technological or commercial, but social, at the level of brand perception. In record time, Tesla has reached impressive levels of popularity, becoming a synonym for design, technology and innovation just like Apple in the technology industry. According to reports, Ford's assets are hundreds of times higher than those of Tesla and in the same way, its economic results are not only greater, but Ford has something that Tesla has lacked so far, benefits. Still, Tesla's market capitalization exceeds that of Ford, which means that although it is not a large company, Tesla has more value than Ford. According to a consultancy, among the reasons that will cause a decrease in Tesla will be the difficulties that the company has had to increase the production rate. Now with its new model 3, which is aimed at the mass market, Tesla will have to face the problem of production and logistics. Therefore, I believe that you should continue to develop your brand, which entails implementing new technology and improving your products and staying at the forefront