Zipcar: It's not about cars - it's about urban life (End-of-chapter case) Describe typical (target) Zipcar...
Zipcar: It's not about cars - it's about urban life (End-of-chapter case) Describe typical (target) Zipcar customers in terms of their demographic, psychographic, geographic, and behavioural characteristics.
Homework Answers
Zipcar customers in terms of their demographic, psychographic, geographic, and behavioural characteristics:-
- Demographic:- Majority of Zipcar customers are aged between 18-25
- Customers can't afford personal vehicle, hence use Zipcar sharing network
- Generally, low income groups use car sharing network
- Mostly students and working professionals uses this service
- Most of the customers are educated
2. Psychographic:- Customers are not willing to spend much on transportation
- They live a fast paced life
3. Geographic:- Most of the customers live in urban areas
- People who live in rural area are not concerned about environment, hence, they do not use Zipcar
4. Behavioural:- Zipcar customers do not want to purchase a car
- Zipcar customers believe in cost savings
- They believe that technology has made life easier
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Zipcar: It's not about cars - it's about urban life
(End-of-chapter case) Describe typical (target) Zipcar...
. Describe typical (target) Zipcar customers in terms of their demographic, psychographic, geographic, and behavioural characteristics.
. Describe typical (target) Zipcar customers in terms of their demographic, psychographic, geographic, and behavioural characteristics.
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decision maker in the family. The physician on call is male and he
has expressed concern that surgery might be needed.
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2. What other information do you need...
this chapter brief is on the case: burlington industries, inc
v. Ellerth (1998)
please write a sumary on the results of the case and a
reflection
Identification (Brief Title and References) -Case: Burlington Industries, Inc. v. Ellerth (1998) -The employee in this case, Kimberly Ellerth, From March 1993 until May 1994, worked as a salesperson in one of Burlington's divisions in Chicago Illinois. -During her employment at Burlington, she alleges, she was subjected to constant sexual harassment by her supervisor,...
Marketing problem.
the offering of your Web site? 2. If you have developed a service, to what other Web sites might you'"distribute" your Internet-based service? How will working with these other Web sites help you reach your target audience? Are there other Web sites from which you might accept distribution deals in order to make your product or service offering stronger? Explain how strategic distribution with other Web sites or services can give you a competitive advantage. CASE STUDY Nordstrom...
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this is all the information given
Personal Financial Planning Mini-Case Jeff and Mary Douglas, a couple in their mid-30s, have two children - Paul age 6 and Marcy age 7. The Douglas' do not have substantial assets and have not yet reached their peak earning years. Jeff is a general manager of a jewelry manufacturer in Providence, RI while Mary teaches at the local elementary school in the town of Tiverton, RI. The family needs both incomes to meet their...
Develop a case study analysis in the following format
Relevance of the case study to my work
environment
- application
- learning impact
CASE 4-1 Tambrands Overcoming Cultural Resistance Tampax, Tambrands's only product, is the best-selling tampon in their virginity if they use a tampon. When they go to the beach in the world, with 44 pencent of the global market North America and tiny bikinis, tampons arent their choike. Instead, hordes of women Europe account for 90 percent of...
Case Study
A 32 year old Arab woman is admitted to the hospital with
complaints of abdominal pain. She is accompanied by her husband.
They have a three-year-old girl at home. The husband is the primary
decision maker in the family. The physician on call is male and he
has expressed concern that surgery might be needed.
1. How can you provide culturally competent care to this family
(Name at least 3 items)?
2. What other information do you need...
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